Our Story

BUOY WEAR photo collage featuring the floating, waterproof headgear, and water sports athletes and passionates wearing them.

BUOY WEAR is owned and operated by water sports enthusiasts on a mission to create revolutionary apparel for other like-minded water sports enthusiasts.

In 2017, we introduced our first product; the ultimate floating hat. Our team has dedicated more than four years perfecting the floating, waterproof hat. During that time, the cap has been put to the test daily in extreme wind, water, and sun conditions in countries all over the world.

Our exceptional hat is available in different colors and looks stylish on and off the water. Due to its floating core and sun coverage, the BUOY hat has become an essential accessory designed to meet the needs of all water sports passionates.

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BUOY WEAR founder John Ruffing wearing the orange floating trucker hat on a boat dock at Holbox Island, Mexico.
The black, red and orange floating hats by BUOY WEAR on a rock wall with a purple beach house and palm trees in the background.
Women during a kite camp wearing BUOY WEAR floating hats on a SUP in the ocean in Mexico.